LloydsFarmacia | BENU pharmacies

Under the brand names LloydsFarmacia, BENU and Farmacia Comunale, PHOENIX Pharma Italia has more than 270 pharmacies in northern and central Italy. The LloydsFarmacia and BENU model focuses on people, which means both pharmacists and customers. Pharmacists are constantly supported with specific training sessions that strengthen their role as wellbeing and health consultants. In this way, pharmacists are always in a position to suggest specialist solutions for issues that are very important to customers, such as ‘Health and skincare’ or ‘Pain management and treatment’.

The ability to meet every customer’s needs is also reinforced by innovative healthcare services that make LloydsFarmacia and BENU one of the rare examples in Italy of a ‘Pharmacy as health hub’.