About us

Let's unite Europe in the name of excellence

PHOENIX group is a European leader in the wholesale of pharmaceuticals, retail sales in pharmacies and services for the pharmaceutical industry. It is present in 29 markets with over 49,000 employees. This significant role within the European health market has also been further strengthened in Italy with the creation of PHOENIX Pharma Italia. The new holding company serves as the parent company of two large concerns: Gruppo Comifar, leader in intermediate distribution, and ADMENTA Italia, market leader in the pharmacies sector.

PHOENIX Pharma Italia has thus become the undisputed leader in the sectors of both intermediate distribution and retail in Italy.

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PHOENIX Pharma Italia in figures:

3000
employees
13000
pharmacies served each month
1000+
privately owned, franchised and network pharmacies
3200million €
turnover
22
warehouses and 3 Hubs
5,6+ million
patients served in pharmacies every month

Strategy

Our paradigms and drivers for the creation of value

Our strategy guides us in the day-to-day running of the business, in our interactions with customers, and in our growth and development.

Vision and mission: we distribute health and well-being in the form of products, while offering quality health services for a healthy life.

Customer focus: we facilitate the collaboration between the players in the healthcare sector, bringing together manufacturers, pharmacists and customers.

Our core: it is embodied by our values and is the determining factor of our success.

Performance Mindset

How to create a performance culture that puts people first?

We establish operating principles.

We adopt a flexible and open mindset.

We offer paths for growth.

We have a positive outlook that focuses on shared results.

We care for people.

Our values

We do it through

We do it through

Excellence

We keep our promises, always with excellence in mind

Digitalisation

We continually implement and improve upon our processes and technologies

We focus on

We focus on

People

We help people grow in terms of expertise and shared values

Shareholders

We guarantee solidity and offer added value

We invest in research

We invest in research

Development of the business

We are the first network of pharmacies and distribution in Italy

Diversification

We broaden our horizons, approaching different sectors

Our story of excellence

  • 2023
  • 2023
    PHOENIX Group, a leader in the European health care market, by joining Gruppo Comifar e ADMENTA Italia together, created PHOENIX Pharma Italia, the largest Italian player in health care services.
  • 2015
  • 2015
    Management of the retail corner began.
  • 2012
  • 2012
    The franchising project was launched.
  • 1999-2012
  • 1999-2012
    Acquisition process of municipal pharmacies.
  • 1999
  • 1999
    ADMENTA Italia was created. It is the Italian holding company of the GEHE group, an international leader in the retail sale and intermediate distribution of pharmaceutical products.
  • 1996
  • 1996
    Comifar becomes a part of the PHOENIX group.
  • 1984
  • 1984
    Difarma was founded. With its logistics platform and extensive portfolio, it has become the benchmark of local pharmaceutical distribution in Sardinia. Difarma joined the Comifar Group in 2001.
  • 1973
  • 1973
    SPEM was created. It started out as a purchasing group bringing together 30 pharmacies of the Municipality of Milan, it is now a national group. SPEM joined the Comifar Group in 1999.
  • 1953
  • 1953
    Comifar Distribuzione S.p.A. was established after Comifar joined together the main companies within the pharmaceutical wholesale.
  • 1944
  • 1944
    Comifar was established. It has since grown to become the largest group in the field of pharmaceutical distribution in Italy.

Browse or download the PHOENIX Pharma Italia booklet